Nespresso 38 38
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레포트/기타
Nespresso,기타,레포트
Nespresso 38 38
_SLIDE_1_
Nespresso
Marketing Management
_SLIDE_2_
Contents
Introduction
Environment
Target Market
Marketing Goal
Marketing Plan
Conclusion
_SLIDE_3_
1. Introduction: Nespresso S.A
Created in 1986
Launched in Korea in 2007
_SLIDE_4_
1. Introduction: Nespresso S.A
Holding Company: Nestle
“The World’s leading Nutrition, Health, and Wellness Company”
_SLIDE_5_
1. Introduction: Nespresso S.A
Vision
The Luxury icon for perfect coffee worldwide through super premium brand image
_SLIDE_6_
1. Introduction: Nespresso S.A
Improving Profits worldwide
*Attractive designs
*Easy to use machines
*Personalized service
But in Korean market
market share is still low
_SLIDE_7_
1. Introduction: Nespresso S.A
By 2012, espresso market expected to expand to 40 % of whole coffee market
→High
Industry
Growth
_SLIDE_8_
1. Introduction: Nespresso S.A
Objective
Make Nespresso into a star business with both high industry…(투비컨티뉴드 )
Nespresso 38 38 , Nespresso 38 38 기타레포트 , Nespresso
순서
다.