현대자동차,현대자동차마케팅전술,현대자동차分析,영어마케팅,영문마케팅,영문마케팅사례(instance),현대자동차영문마케팅
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작성일 19-07-21 18:01
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Download : 현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅.pptx
현대자동차,현대자동차마케팅전술,현대자동차分析,영어마케팅,영문마케팅,영문마케팅사례(instance),현대자동차영문마케팅
Download : 현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅.pptx( 13 )
현대자동차,현대자동차마케팅전략,현대자동차,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅,경영경제,레포트
현대자동차,현대자동차마케팅전술,현대자동차分析,영어마케팅,영문마케팅,영문마케팅사례(instance),현대자동차영문마케팅
레포트/경영경제
설명
순서
_SLIDE_1_
HYUNDAI
_SLIDE_2_
HYUNDAI
Summary of Previous Analysis
-Proposal
1) Why we choose Hyundai Motors
2) Expected Benefits
-Analysis Stage I
1) External/Internal Environment
2) SWOT Analysis
3) Marketing
- Analysis Stage II
1) Outcome from R&D Operation’s
_SLIDE_3_
IT + Automobile
↓
‘Smart Car’
Motive for Selecting
“Hyundai Motors”
: Current existing IT market (getting bigger)
_SLIDE_4_
Expected Benefits
Helping drivers control the functions in the car
_SLIDE_5_
Environment
_SLIDE_6_
SWOT Analysis
T
S
W
O
_SLIDE_7_
Primary and Support Function
_SLIDE_8_
To establish intimacy
between Hyundai and customers
User-customer Interface Requirements
_SLIDE_9_
Practical Insight
Toyota and Audi Verses Hyundai
-They all had similar IT system
-Only Hyundai interacted with people through Blue Link System
-BMW had front edge IT services and intelligent system
-To beat BMW, Blue Link System had to have its own features
BMW Ver…(skip)
현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅 , 현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅경영경제레포트 , 현대자동차 현대자동차마케팅전략 현대자동차 영어마케팅 영문마케팅 영문마케팅사례 현대자동차영문마케팅
다.
