콜드스톤마케팅instance(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),sw…
페이지 정보
작성일 22-09-17 16:01
본문
Download : 콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,.ppt
Cold Stone Creamery
Contents
1. Introduction
2. Environmental Analysis
3. Marketing Mix(4P) Analysis
4.STP(Segmentation, Targeting, Positioning) Analysis
5.Research Analysis
6. Recommended marketing program
1. Introduction
Introduction-Cold Stone Creamery’s Background
`Susan Sutherland & Donald`
Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe, Arizona
Cold Stone + Creamery
Cold Stone Frozen granite stone with 9 degrees below zero
Creamery Dairy farm which produces dairy products by using fresh milk
Brand name
Brand Identity
Ice cream = Creation
What makes Cold Stone unique is that consumers get a “Creation” ice cream blended on a frozen granite stone with different things mixed-in like nuts, candy, cookies, fruits, etc
Cold Stone is a super premium ice cream store that gives us “The ultimate Ice cream experience”
Introduction Marketing problems in Korea
In Ko…(생략(省略))
콜드스톤마케팅instance(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,
콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,경영경제,레포트
설명
레포트/경영경제
콜드스톤마케팅instance(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,
Download : 콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,.ppt( 51 )
순서
콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot, , 콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,경영경제레포트 , 콜드스톤마케팅사례 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot
다.
